acquisition cost - translation to Αγγλικά
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acquisition cost - translation to Αγγλικά

MEASURE OF COST OF ONLINE ADVERTISING
Effective cost per action; Cost per conversion; Pay-per-lead; Pay per lead; Pay per Lead; Pay-per-action; Pay per action; Effective Cost Per Action; Cost Per Action; Pay Per Lead; Cost per acquisition; Cost Per Aquisition; CPA marketing; Cost per wear; Cost-per-acquisition

acquisition cost      

бухгалтерский учет

первоначальная стоимость

стоимость приобретения

(затраты на приобретение новых активов, т. е. цена приобретения актива минус скидки плюс все сопутствующие затраты на доставку актива, ввод его в эксплуатацию, выплату невозмещаемых налогов, транспортировку, страхование и пр.)

страхование

аквизиционные расходы (расходы, которые страховая компания вынуждена нести для заключения новых страховых договоров; включают расходы на рекламу, комиссионные страховым агентам и т. д.)

маркетинг

стоимость привлечения (клиента) (затраты на рекламно-пропагандистскую деятельность, связанные с получением нового подписчика или клиента)

синоним

cost acquisition; first cost; initial cost; historical cost; original cost; original cost value; basic cost; acquisition expense

антоним

replacement cost

Смотрите также

revaluation provision; inflation accounting; appreciation; original cost less accumulated depreciation; depreciated cost; current replacement cost

acquisition cost      
[эк.] первоначальная стоимость (при приобретении товара)
acquisition cost      
1) первоначальная стоимость; стоимость приобретения
2) pl расходы на привлечение новых страхователей

Ορισμός

opportunity cost
¦ noun Economics the loss of other alternatives when one alternative is chosen.

Βικιπαίδεια

Cost per action

Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).

Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only considers the measured CPA goal as the important outcome of their activity The desired action to be performed is determined by the advertiser. In affiliate marketing, this means that advertisers only pay the affiliates for leads that result in the desired action such as a sale. This removes the risk for the advertiser because they know in advance that they will not have to pay for bad referrals, and it encourages the affiliate to send good referrals.

Radio and TV stations also sometimes offer unsold inventory on a cost per action basis, but this form of advertising is most often referred to as "per inquiry". Although less common, print media will also sometimes be sold on a CPA basis.

Παραδείγματα από το σώμα κειμένου για acquisition cost
1. A coastal minehunter with the original acquisition cost of $130.2 million was offered to Turkey with the sale price of $27.7 million.
2. Excluding one–time items that included $5.1 million in stock–based compensation expenses, a $5 million patent–acquisition cost and $6.6 million in restructuring charges, the Sunnyvale–based company said it would have earned $'.7 million, or ' cents per share.
3. BSkyB fell 2 per cent to 540.5p after it said that while it had attracted three times as many new customers to its Sky Plus programming, the blended subscriber acquisition cost for the year was ÂЈ237, up from ÂЈ230 a year ago.
4. The portfolio comprises, not less than 30 percent of its total value, assets leased to some clients of the IDB under Ijara (leasing) contracts (the ownership of which shall be transferred to the lessees at the end of the lease period) for a rental consisting of the unamortized portion of the acquisition cost of the leased assets (the principal) and a variable or fixed portion (the profit), in addition to installment payments under Murabaha and Istisna contracts which the IDB has entered into with some of its clients.
5. Specifically, the draft of the law, which should come into force in 2008, establishes a zero percent tax rate for dividend income if all of the following conditions are met: • the payee must hold at least a 50 percent stake in the charter capital of the dividend paying entity or in the depositary receipts that entitle it to receive dividends of at least 50 percent of the total dividends payable; • the acquisition cost or investment in the charter capital or the depositary receipts must exceed 500 million rubles (about $20 million); • the holding period of the distributing entity must be at least 365 days without interruption; • if the dividend is paid from abroad, the foreign payer‘s country of residence cannot be included in the list of countries and territories which provide a preferential tax regime (offshore areas). This list will be defined by the Finance Ministry.
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